Blair Gillon
Marketing
Portfolio
Bio
Originally from the culturally rich city of Glasgow in the United Kingdom, I now enjoy an exciting marketing career from the bustling international hub of Berlin, Germany; my home for the past several years. Throughout my career, I have gained extensive knowledge in digital marketing strategies across both B2B and B2C markets, utilising CRM, SEO and digital optimisation tools as well as a wide range of creative design tools.
My approach
My aspirations lie in being at the forefront of the marketing & communications environment. Digital communication and technological advancements are a personal passion and I endeavour to utilise these technologies to most efficiently reach and connect to global audiences. These passions have brought me to working in a lead marketing capacity within a tech product environment, leading creative & social media teams to effectively market highly technical products in a concise, understandable manner.
Work Experience
LEAD COMMUNITY MANAGER 06.2022 – 12.2023 MatchX GmbH Berlin, Germany • Leading and developing a small marketing & creative team, bringing my professional expertise to each role, from social media marketing, copy writing and graphic design to video & audio editing • Experienced in working to strict deadlines and adapting to fast-changing industry developments • Delivering the message of a far-reaching global mission while ensuring support to the audience, communicating often complex technical information in a clear and understandable form • Network cultivation with tech brands forming strong working relationships as well as strategic partnerships |
MARKETING CONSULTANT 08.2021 – 06.2022 Blair Gillon Marketing Berlin, Germany • Freelance marketing consultant including digital asset creation and social media marketing • Weekly podcast production & editing, copywriting, video content creation & editing • WordPress based website optimisation and SEO including page speed optimisation • Intimate knowledge of SEMrush, Google Analytics, Google Tag Manager, Google Search Console, Meta Business Suite, and Hubspot CRM |
MARKETING CONSULTANT 12.2020 – 08.2021 Commercial Property Investors United Kingdom • Digital and social media marketing • Weekly podcast production & editing, copywriting, video content creation • WordPress based website optimisation and SEO including page speed optimisation • Intimate knowledge of SEMrush, Google Analytics, Google Tag Manager, Google Search Console, Meta Business Suite and Hubspot CRM • With a personal passion for writing, content creation also includes several content specific blogs within the area of commercial property investing |
MARKETING CONSULTANT 06.2017 – 12.2020 Liberty Space, Serviced Offices United Kingdom • Digital and social media marketing, WordPress based website optimisation and SEO • Self-driven projects prepared, presented and carried out monthly • Building relationships and working closely with several organisations and their members whether clients or colleagues • Content creation including several blogs attributing personal life experience around the context of serviced work spaces and their many benefits |
Education
BA (HONS): INTERNATIONAL MARKETING Glasgow Caledonian University BA (Hons) degree level education in the field of marketing including dissertation pertaining to online consumer behaviour. First-hand experience gained in consultancy marketing with organisations such as the Scottish Opera and independent charity Flourish House in conjunction with Common Purpose. In-depth knowledge in digital marketing including exploration of emerging digital business strategies & models and critically analysing technology types that may be adopted in digital business with experience in social media public relations & promotion. |
BA: INTERNATIONAL MARKETING Glasgow Caledonian University BA degree in the field of marketing gaining experience in sensitivity and knowledge of international cultural, social and economic contexts among the relevant specialist marketing and business development related skills. First-hand experience gained in consultancy marketing including data collection and collation whilst engaging consumers on the organizations’ behalf. In-depth knowledge in digital marketing including exploration of emerging digital business strategies & models and critically analysing technology types that may be adopted in digital business with experience in social media public relations & promotion. |
FUTURE LEADER PROGRAMME Common Purpose |
Video
Video is essential for grabbing the attention of brands whether graphic based videos or giving that all-important personal touch with human connection. I am adept at script-writing, direction, post-production, and lending my persona to create clear, concise videos.
Product
M2 Pro
Flagship device walkthrough including indoor & outdoor setup and how to connect to the proprietary software via smartphone app.
Product
NEO
Video guide explaining the setup and advantages of the newly released device.
Podcast
As the producer and editor of the Commercial Property Investor Podcast, I took pride in crafting engaging audio and video content that resonated with our audience of property investors, industry professionals, and enthusiasts alike. Through meticulous planning, execution, and post-production work, I ensured that each episode maintained a high standard of quality and professionalism.
Writing
Writing is a personal passion that really started my career in marketing. I believe story-telling is an essential part of creating a lasting impression on any key demographic while building trust and loyalty.
MatchX & MapMetrics: Revolutionizing Data Technology
Strategic Parnership
MatchX is teaming up with MapMetrics to embark on an amazing journey into the Web 3.0 space!
MXC Increases Pet Tracker Battery Life to One Month
Use Case
MXC is working with Shanghai startup Meerkat to improve the battery life in devices tracking pet location.
